CIO Whisperers Thought Leadership - Case Study

Late in 2020 my brother Daniel approached me with an idea. What if we could create a digitally disruptive show that would serve technology leaders during this time. Not just any technology leaders but the best and brightest across the planet. This was the birth of CIOW.

Website

DOWNLOADS

9501

CITIES

1701

COUNTRIES

70

DIGITAL DISRUPTION

Through PR, Design, Community Engagement & KPI Tracking

Reaching technology leaders around the globe.

The CIO Whisperers podcast has literally been heard by the best and brightest minds in technology around the globe. From Australia to India, the Netherlands beyond these candid conversations have impact wherever you are.

 

The CIO Whisperers Podcast

 

THE CHALLENGE

After the pandemic our partner and CEO influencer was hitting a ceiling on reaching and engaging his audience. We were tasked as a team to build his brand identity through taking his online column CIO Whisperers and turning it into a digital community through a turnkey podcast, brand identity through graphic design, social media, and PR strategy to engage the networks of fortune 500 guest interviewees.

 

OUR APPROACH

Through strategy, research and industry best practices we engaged a variety of techniques and strategies to build a dynamic podcast and digital presence. 

Our Services

THE RESULTS

We were able to increase engagement by 392% on social media channels, produce top 5% charting podcast, and reach 1,500 + cities and 60+ countries.

More Stats

  • 900+ Cities

  • 45 Countries

  • 39 Five-Star Reviews

  • Ranked among top 5% of all podcasts globally

  • 18.5 times more downloads/episode than avg.

  • More than 200 Ambassadors (salesforce extension)

  • More than 10k unique views on LinkedIn/episode

  • 85% of our listeners are Male

  • Age demographic is 45-59yo

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